Do you or a friend own a business and use a Google service to promote or control it? With Google's introduction of their new, "Google My Business", service for business owners, your wish has been granted and a variety of doors will open for businesses everywhere.
Current users of any Google business oriented service, such as Places for Business and the old Google+ dashboard will now be automatically upgraded to Google My Business. Non-users of and business-focused Google service will sign up for the service and Google will add the businesses information to Google Search, Google Maps and Google+.
Google My Business assists you in building a loyal following of customers by allowing them to show their appreciation with ratings and reviews, users can also endorse your content and re-share post across the web to spread the word some more. Owners can also respond to reviews and chat with fans or followers to give them the information they need in real time. This helps to build a good relationship with customers to ensure they endorse your business and become return customers to your business.
In addition to the features stated previously businesses will be able to post news, events, photos and other updates they want to share on Google+. Whether they are searching the business directly or are directed the business through a different avenue.
Detailed below are a few of the strategies that can be used to help get you business into Google my business Listing
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data relating to my business, the information on my business that is stored on all these sites appears as a top search result.
With enhanced online visibility, I find that more local customers have started to visit my website, which is working to promote my brand. My service provider took care to choose only local listing sites authorized by Google for promoting my small business.
Back linking: Local SEO services include building inbound links to a business website. In keeping with Google's latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my business. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.
Social Media Promotion: My service provider also used effective social media optimization strategies to drive my target audience to my website. They built my business profile on popular social networking sites such as Facebook, Twitter, Google+ and more and created posts in them which helped draw local customers to my website. They spread the posts via 'Share' or 'Like' buttons. As search engines, particularly Google, show search results from social media sites (Facebook, Google+, Twitter, and more) these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing involves the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google+, and more) in social media sites. In my experience, focusing on a particular social media site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.
Pay per Click advertising (paying money to search engines to display your website on top search results) is regarded as a powerful way to promote business online due to easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC.
The local SEO services provided by the SEO company help draw the attention of more local customers to my website and helped in the online promotion of my restaurant - something which I definitely couldn't have achieved on my own.
With Google's introduction of their new, "Google My Business", service for business owners, your wish has been granted and a variety of doors will open for businesses everywhere. Current users of any Google business oriented service, such as Places for Business and the old Google+ dashboard will now be automatically upgraded to Google My Business. Non-users of and business-focused Google service will sign up for the service and Google will add the businesses information to Google Search, Google Maps and Google+. Whether they are searching the business directly or are directed the business through a different avenue. Now, when someone searches for Denver-specific data relating to my business, the information on my business that is stored on all these sites appears as a top search result.
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- Heart Threat – Sugar has been shown to affect the involuntary muscle activity of the heart. A molecule found in ordinary table sugar called G6P has a negative impact on the heart tissue at the cellular level.
- Belly Fat – There has been an alarming rise in obesity rates in teenagers and small children these past few decades. One of the major contributing factors to this trend is an increase in the consumption of fructose. Fructose is an inexpensive form of sugar used in soda, ice cream, cookies and even bread products.
- Deadly Appetite – Our bodies are naturally equipped with mechanisms that tell us when to stop eating. Studies show that sugar has found a way to suspend those natural mechanisms. Consuming foods and beverages rich in sugar contributes to the development of a condition called leptin resistance.
- Toxic to the Liver – Excessive consumption of table sugar and other variants like high fructose corn syrup can disturb normal liver function, which can then lead to liver disease. Medical researchers have discovered that fructose and other sugars make use of the same metabolic channels that ethanol uses, which makes it just as dangerous as alcohol.
- Milk – Studies show that drinking a glass of milk before bedtime increases sleep quality. This benefit is attributed to the natural components of milk that enhance rest and deep sleep.
- Lights Off – Current research shows that having even a small amount of light present during bedtime can affect sleep quality. It appears that we instinctually associate any form of light with sunlight and therefore, wakefulness.